Various types of advertising is all around us. They have launched various efforts to entice buyers. There are ads that highlight features products, while others were content ads completely unrelated to the products they sell. A study revealed that this type of advertising that should be most wary by the buyer.Researchers at the University of California, Los Angeles, and George Washington University working together to dissect two different types of advertising it. The first type of advertising called "the logic of persuasion" (LP) that presents the facts about a product. The second type of advertising called "irrational influences" (NI) because these ads deceive the consumer consciousness by depicting humorous scenes, vague, and the section that seemed nothing to do with the product.
In the study, researchers showed the picture ads to 11 women and 13 men as well as recording the electrical activity in their brains by using electroencephalography. Each participant should see 24 advertisements in newspapers and magazines, some of which type of LP or NI.
Advertising LP table showing facts and figures on tobacco advertising, as well as advice choosing a dog food based on the level of activity in dog food commercials. NI ad consists of liquor advertisements showing pictures of water droplets and tobacco advertising that shows a woman jumped over a fire hydrant spraying water and a man behind him laughed.
Research shows that brain regions involved in decision-making and emotional experience levels are much higher activity when participants saw the ad type of LP. Brain regions that help to limit an individual's response to certain stimuli, such as to prevent the urge to buy.
When looking at advertisements NI type, not as high-level brain activity when participants watch ads LP. "Watch your brain and your wallet," says Ian Cook, professor of psychiatry at the Semel Institute for Neuroscience and Human Behavior at the University of California, Los Angeles.
Researchers study states the results of research show low levels of brain activity when watching the commercials NI which cause low brain's control of behavior so that consumers are easily tempted to buy the product